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AXE® Uncovers Relationships Video game Epidemic – Girls Are becoming More comfortable

AXE® Uncovers Relationships Video game Epidemic – Girls Are becoming More comfortable

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ENGLEWOOD High cliffs, N.J. , /PRNewswire/ — As part of its the new Black Cool product launch, AXE, a chief during the men’s brushing step one , released a survey now that unequivocally shows girls get warmer over the years – that it progression causes dudes to reduce their cool and feel nervous periods about exposure of these girls. Guys who experience fidgeting, protection out-of eye contact and fumbling around glamorous girls commonly alone. It epidemic try capturing the country, and you can AXE Black Chill is here now to greatly help.

With regards to the AXE survey dos , 91 percent from guys 18 so you’re able to 24 overwhelmingly consent girls enjoys acquired more comfortable for the past 100 age. So it boost in ‘female hotness’ are charged in part to help you switching styles – an average of, hemlines are shorter and you will heels is large – making it extremely difficult to own men to keep peaceful whenever meeting a great girl.

Indeed, 74 per cent out-of girls surveyed admit so you can observing one dudes work worried when encountering a trending girl for the first time. Tough information fellas, once the 80 percent away from girls imagine it’s important for one to save their chill and stay confident to a great girl the guy discovers glamorous.

Making something way more challenging, glamorous ladies are that have a great deal more pupils normally, and you may a higher ratio of them children are feminine step 3 . Throughout the years, ladies are gaining an aggressive line more guys from the hotness service.

AXE® Reveals Relationship Online game Epidemic – Girls Are becoming More comfortable

“Possibly the greatest man is lose their cool a small up to an effective girl he finds out super glamorous,” said Matthew McCarthy , Movie director out-of Brand name Building to possess AXE. “In our most recent study from the fresh relationship video game, three out regarding four dudes told us they feel afraid throughout face-to-face affairs having a great-searching girls. Knowledge destination ranging from girls and you can men is at the center out of this new AXE brand. While the rely on was a button element of appeal, AXE assists dudes remain the cool through-key moments in the relationships game.”

Off shorter hemlines to higher back heights, girls is rapidly putting on a competitive border more men on hotness department. As a leader within the men’s brushing and you may pro on the video game away from destination, AXE has developed the newest Black Cool range of products to simply help men continue their chill. Infused with citrus, perfect and you can cedar timber perfumes cards, new AXE Black colored Cool range will assist guys lookup and you can smell their very best, therefore improving the count on in front of the reverse sex. Concurrently, AXE could well be opening New AXE Black colored Chill Issue, which will give fans from around the nation the ability to possess greatest excitement and you will sample their unique capability to sit ‘cool’ under great pressure through a series of step packed demands.

AXE Black Cool Range of products The AXE Black Chill Collection offers a full product line including a deodorant stick, anti-perspirant invisible solid, shower gel, shampoo, face wash, shave gel and post shave hydrator to meet all of guys’ grooming needs, helping him look, feel and smell his best. To learn more about the AXE Black Chill Collection visit theaxeeffect.

Regarding AXE AXE, a leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of bodysprays, deodorant and anti-perspirant sticks, shower gels, hair and face care products. AXE is the No. 1 men’s fragrance* in the U.S. and the No. 1 grooming brand., excluding shaving hardware, and achieved this status only seven years after launch. Including bodysprays, AXE is the largest men’s deodorant brand in the U.S.

The latest brand’s goal would be to help men get the girl with grooming items that echo personal personality and you can lifestyle. To find out more, visit theaxeeffect .

About Unilever America Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit unileverusa or .

AXE and you will Kelton Search used questionnaire away from 516 18- in order to 24-year-old guys and 484 18- Yonkers, NY girls are sexy in order to 24-year-old girls on You.S.